What Women Want When Shopping For Apparel & Shoes

Swirl’s independent study of 1,000 women shoppers, titled “What Women Want When Apparel Shopping,” found that retailers should focus their mobile strategies more on enhancing the in-store shopping experience – where 76 percent of women prefer to shop – than enabling online sales transactions on mobile phones. The study also revealed that women are willing to share personal information with retailers as long as they receive value in return.

Leave a Reply

Your email address will not be published. Required fields are marked *